Traffic Travis provides a simple set of tools for monitoring the popularity and potential viewings for a particular Web site. With great instructions and an easy layout, this is a fantastic Internet research tool.

The program’s interface is impressively professional, with top-notch graphic design, intuitive navigation, and helpful tutorial videos that clarify every point. Traffic Travis provides four distinct functions that allow you to collect data and do research on your selected Web site. The first one searches for popular keywords and competition, and another shows your site’s ranking amongst the top four search engines. Yet another tracks point-and-click advertisements, and the fourth grades your own site for its search engine optimization. These four combined into a single easy-to-use overview of a particular Web site, one that is particularly rich in useful data. It’s easy to imagine this program being especially helpful to the online endeavors of self-promoters and Internet marketers. Traffic Travis is so focused on its core functionality that it basically neglects any extras or special features. This isn’t a problem, but given its performance and usefulness, we’d have liked the ability to go directly online to view competitors’ sites when they’re listed. Nevertheless, this is an eye-opening tool that provides an impressive collection of data.

Traffic Travis is freeware, but it requires a free online registration. It comes as a compressed file. By providing some exciting Web data in an easy-to-use environment, this program succeeds admirably, and we highly recommend it.

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